Hi, I’m Curtis. I help 8–9 figure ecom brands scale digital ads.
Here is what I’ve learned from driving over $500m in revenue and the order in which it has to be fixed for profitable growth.
Fix them in that order. Optimizing numbers you do not trust just gets you to the wrong answer faster.
You don't know which number to trust.
Every platform claims the same sale. If no number is trustworthy you cannot set a target, and without a target you cannot say what a good ad looks like.
You're not properly using the ads you already made.
All digital channels have strong algorithms, but they do not know your business context, and they optimize to make those companies money, not you. Left alone they crown a winner early, starve everything else, and hand you a story about what worked that is really a story about what they funded.
We have cut CPA by over 50% on this optimization alone for a nine-figure business.
What to make, how many, and how to test them.
Once allocation is right, production becomes the constraint, and it needs volume and diversity together. Roughly 85% of what you make will fail. That is fine, as long as you are testing it correctly.
A data analyst who had to go make marketing performance happen.
I started in the data. Once you have built the query yourself, you cannot unsee the assumptions inside the number.
I owned marketing at Carpe and learned the P&L implications. Being accountable for marketing performance, not reporting on it, is what taught me how to move it.
Now I run Misfit Marketing. Nine clients maximum, because most agencies optimize for retention and reporting instead of the founder's P&L.
Let's talk strategy.
If you're interested in working together, a first call runs both ways. I am working out whether I can move your number, and you are working out whether that is worth what it costs.
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