Performance Marketing
$0M+
in ad spend managed. I buy ads on the
internet and prove what works.
At Misfit Marketing, we help DTC brands see exactly where their ad spend scales profitably. Deep analysis, real data, no guesswork.
02 / Top Posts
What's resonating
SUBSTACK
Facebook Is Sequencing Your Ads. That Doesn’t Mean What You Think It Means.
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LINKEDIN
I’ve run 20,000+ ads on Meta over 6 years:
Here’s my $150M Meta creative guide.
→ $115K AI UGC to
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FRAMEWORK
8 Types of Attribution Every DTC Brand Should Know
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SUBSTACK
Scalability Requires Consistency (Not a Winning Ad)
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LINKEDIN
Turn static ads into videos with AI:
1. Upload a static ad
2. Run this AI workflow
3. Get an anima
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SUBSTACK
The Next Evolution of UGC: Why the Best Brands Are Building Creator Communities
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LINKEDIN
I’ve spent $100M on ads
The best Meta ads always fail on AppLovin.
It’s because of how ads work on
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SUBSTACK
Stop Using Blended MER to Make Scaling Decisions: Build a 1st Time Customer P&L Instead
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LINKEDIN
I analyzed $40M of Meta ads in 9 mins:
1. Plotted 5,000+ ads from last 90 days
2. Put CPA on Y ax
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SUBSTACK
I Never Analyze Losing Ads. Here’s My Full Creative Analysis System.
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LINKEDIN
This is what a mature DTC brand looks like:
1. 3-4x+ ROAS with clear incrementality models. You ca
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SUBSTACK
Stop Letting Meta Pick Your Winners
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LINKEDIN
When will your Meta ads stop working?
Use these 3 charts to predict:
Chart 1: Creative churn
- Are
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03 / Tools
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05 / Newsletter
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