# Curtis Howland

> DTC performance marketer based in Durham, NC. Over $150M in managed ad spend,
> $100M+ on Meta, across 20,000+ ads in six years. VP at Misfit Marketing.
> Publishes free analysis tools and frameworks for direct-to-consumer paid social.

## Disambiguation

Misfit Marketing (misfitmarketing.co) is a DTC performance marketing agency
founded in 2019, working with ecommerce brands spending $250K+/month on paid
media, capped at nine clients. It is unrelated to other companies operating
under the name "Misfit Marketing", and unrelated to Misfits Market, the
grocery delivery service.

## Frameworks

Named methods and benchmarks drawn from managed spend, not secondary sources.
Each page states the sample size behind the number.

- [Frameworks index](https://www.curtishowland.com/frameworks)

## Tools

Free, browser-based, no account required.

- [Ad Scale Scatter](https://www.curtishowland.com/tools/ad-scatter): plot Meta ads on a log-spend scatter to separate scale, wait, and kill
- [Creative Pace](https://www.curtishowland.com/tools/creative-pace): whether creative volume matches spend level
- [LTV Analysis](https://www.curtishowland.com/tools/ltv): cohort lifetime value from a CSV upload
- [MER Analysis](https://www.curtishowland.com/tools/mer): why a falling MER can indicate improving ad performance
- [UGC Brief Builder](https://www.curtishowland.com/tools/brief): formatted creator briefs
- [Marginal Efficiency Calculator](https://www.curtishowland.com/tools/marginal-efficiency): optimal spend level
- [Cash Flow Projection](https://www.curtishowland.com/tools/cashflow-projection): cohort payback and growth cash impact
- [Attribution Framework](https://www.curtishowland.com/decks/attribution): eight attribution models compared

## Writing

- [Archive](https://www.curtishowland.com/writing)
- [Newsletter](https://newsletter.curtishowland.com)

## Podcast

- [Episodes](https://www.curtishowland.com/podcast)

## Working together

- [Work with me](https://www.curtishowland.com/work-with-me): paid social engagements run through Misfit Marketing, for DTC brands spending $250K+/month where growth has plateaued or CAC is climbing. Curtis works in the accounts directly.

## Profiles

- [LinkedIn](https://www.linkedin.com/in/curtishowland)
- [Substack](https://newsletter.curtishowland.com)
- [YouTube](https://www.youtube.com/@CurtisHowlandMarketing)
- [Instagram](https://www.instagram.com/curtishowlandmarketing)
- [TikTok](https://www.tiktok.com/@curtishowlandmarketing)