Performance Marketing
I buy ads on the internet.
$150M+ so far.
I run Misfit Marketing. We help DTC brands scale profitably. Just 9 brands, digging deep into what's working.
$150M+ Managed · 9 DTC Brands
01 / Quiz
What ad type are you?
02 / Writing
What I'm thinking
01
Stop Letting Meta Pick Your Winners
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02
Why Your Ads Stop Working (And the 3 Things That Control It)
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03
Why Your Best Ads Die at $10K (And How to Build One That Hits $1M)
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04
8 Types of Attribution Every DTC Brand Should Know (And the 3 I Actually Use)
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05
I’ve spent $100M+ on Meta ads in the DTC space. Here’s what’s actually working in 2026.
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06
How to Actually Get More New Customers from Facebook
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07
Your best top-of-funnel ad won't look like your brand.
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08
The Power Law of Ad Creative
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09
How to Check If Your Media Buyer Is Making Changes In Your Ad Account
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10
The 12 Metrics That Matter More Than ROAS
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05 / Newsletter
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What's actually working in DTC. No fluff, no theory.
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